WOMA – Inspiring the WOrld of pharMA was created to connect science, innovation, technology, leadership and business, providing a space to explore the changes reshaping the world of health.
We have been involved since the project’s earliest stages, developing the brand and its visual identity, the communication strategy and the event production. We also managed partnerships, ticketing and the organising secretariat, coordinating every element required to turn a new idea into an international platform.
To give WOMA its form, we developed a contemporary, authoritative and recognisable visual identity capable of bringing different sectors together within a single ecosystem.
The visual system was applied across every project touchpoint: website, social media, sales materials, speaker and partner content, event design, signage and onsite materials.
A flexible identity designed not only for the first edition, but also to support the platform’s future evolution.
We built the WOMA story as the launch unfolded: from introducing the format and announcing the speakers to highlighting the themes, partners and individual moments of the event.
The website, social media, newsletters, digital campaigns, videos and information materials were developed as parts of one communication system, maintaining a consistent visual and verbal language across every channel.
The campaign also extended to the press and the urban landscape, from a presence in Il Sole 24 Ore to an OOH campaign across Milan’s tram network.
The goal? To introduce a new international event and begin building a community around the topics redefining the future of health.
On 25 and 26 June 2026, WOMA came to life at Allianz MiCo Milano, with an Opening Ceremony, a Gala and a full day dedicated to the Forum.
We managed every aspect of the event production: spatial design and planning, staging, technical and logistical coordination, show direction, onsite materials, supplier management and audience flows.
From the main stage to the networking areas and the spaces dedicated to partners and sponsors, every element was designed to create an experience consistent with WOMA’s identity.
Science, innovation, Digital & AI, leadership, strategy and the changing health economy were the main areas of discussion at the first edition.
International figures including Jennifer Doudna, José Manuel Durão Barroso, Bertalan Meskó, Amy Cuddy and Zack Kass took to the stage alongside representatives from the scientific, institutional and corporate worlds.
The programme was designed to connect different perspectives, turn complex issues into a shared conversation and create new opportunities for insight and networking.
We coordinated partners and sponsors and integrated their presence throughout the project, the communication and the onsite experience.
We also managed ticketing and the organising secretariat, handling registrations, corporate delegations, information requests and participant accreditation.
This continuous work, before and throughout the event, kept every stakeholder aligned and made each stage of the experience simple and coordinated.
The first edition of WOMA brought together more than 1,000 participants, 23 speakers, over 300 companies and more than 60 partners and sponsors across an area of over 4,000 square metres.
The starting point for a platform designed to grow over time, create new connections and continue inspiring the world of health.
