For Vanguard’s first OOH campaign in Italy, we took the brand out of the usual spaces.
The core of the campaign was a customized pop-up in Corso Como, designed as a welcoming hub where people could discover Vanguard and enjoy American coffee, hot chocolate, and branded treats. Every element was crafted in detail, from the space design to staff styling and branded materials.
The activation expanded across the city with high-impact OOH: Cordusio’s Station Domination and ATM kiosk, wrapped in V-Generation graphics, and a striking digital activation on The Corner, Italy’s largest LED wall at Garibaldi Station.
From concept and creativity, to logistics, production and on-field execution, Cliniq orchestrated the entire project, blending traditional and digital OOH, branding, and live experience into one cohesive campaign.
