Some may call these guys rude, arrogant, or unconventional, but we prefer to describe them in two words: young and free. This is the character we built into the campaign dedicated to the Jeckerson denim collection “Do not go gentle.” For the campaign, the agency grasped the provocation of the brand and took it over. Through a photo shoot and a video, we showcased how style is not defined by what you wear but mainly by your attitude.
Some may call these guys rude, arrogant, or unconventional, but we prefer to describe them in two words: young and free. This is the character we built into the campaign dedicated to the Jeckerson denim collection “Do not go gentle.”
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For the campaign, the agency grasped the provocation of the brand and took it over. Through a photo shoot and a video, we showcased how style is not defined by what you wear but mainly by your attitude.
