Sometimes you just need to be yourself to stand out. This statement was the starting point of our project for Panasonic Men Care which was aimed at embracing inclusiveness and celebrating the uniqueness of contemporary men. The integrated communication campaign “BE DIFFERENT, BE YOURSELF” was based on the story of four men from different countries, but united by a common desire: expressing their identities through their own style. Cliniq showcased its expertise via a TV spot where the music, set design, images and emotions expressed its unique style.