Participation is great but do we really want to convince ourselves that winning is unimportant? Cliniq dived into the ‘80s and gathered the collective imagery of the iconic Super Mario to create the extraordinary concept “You Win,” an integrated communication campaign conceived and produced for Panasonic Men Care. Cliniq helped develop an innovative and engaging TV spot, video clips for the web and bespoke digital materials. And the winner was… Sit back and watch it for yourself.

Participation is great but do we really want to convince ourselves that winning is unimportant? Cliniq dived into the ‘80s and gathered the collective imagery of the iconic Super Mario to create the extraordinary concept “You Win,” an integrated communication campaign conceived and produced for Panasonic Men Care.

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Cliniq helped develop an innovative and engaging TV spot, video clips for the web and bespoke digital materials. And the winner was… Sit back and watch it for yourself.