For M&G, we created a fully customised digital platform integrated to the client’s website with a landing-page that adapts to different kinds of events, both live streaming and on-demand. We recreated the London M&G auditorium, where we hosted international lecturers and speakers on a TV set and/or remotely, with simultaneous interpretation services, interactive tools to engage participants (i.e., live Q&A, real-time surveys, feedback forms, etc.) and exclusive videography to enrich broadcast content.
A platform that has been upgraded to adapt to current needs and is being renewed once again in 2021. It features a cutting-edge virtual set to convey a high-tech allure, thanks to the implementation of virtual reality, the use of 3D objects and the creation of customised video animations.