The launch of Lubiam, a new brand of the fashion company based in Mantua, needed a creative strategy to move away from the idea of tradition and tailoring.
We built a social media campaign that is everything but traditional! The idea was born in the least conventional way imaginable: an evening in the bowling alley. The photo shoot captured a man wearing Lubiam jackets while moving effortlessly through the bowling lanes and fluorescent arcades. The distance from the camera to Lubiam’s social platforms was short but the result was WOW!
When it’s about being disruptive, Cliniq knows how to get along really well!
The launch of Lubiam, a new brand of the fashion company based in Mantua, needed a creative strategy to move away from the idea of tradition and tailoring.
We built a social media campaign that is everything but traditional! The idea was born in the least conventional way imaginable: an evening in the bowling alley.
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The photo shoot captured a man wearing Lubiam jackets while moving effortlessly through the bowling lanes and fluorescent arcades. The distance from the camera to Lubiam’s social platforms was short but the result was WOW!
When it’s about being disruptive, Cliniq knows how to get along really well!
