Another extraordinary edition of Cosmoprof Worldwide Bologna has come to a successful conclusion, and for the second consecutive year, Cliniq Brand Surgery managed the presence of Panasonic Europe for Professionals.
From concept creation to stand production, from event management to live social media coverage, we handled every detail to ensure a unique and engaging experience.
During the four-day event dedicated to barbers, hairdressers, and hairstylists, industry professionals had the chance to explore the full range of Panasonic’s professional clippers and trimmers, experience the cutting-edge Japanese technology that makes them exceptional, and enjoy live barber shows by ambassadors Alessio Buccheri and Shave the Sailor.
One of the most anticipated moments was the Pro Styling Challenge: a call to action launched on social media through an advertising campaign that led to the selection of three finalists from across Italy. On stage, in front of the audience and under the expert eyes of the ambassadors and the brand, participants competed to deliver the best cut.
A format that evolves, inspires, and puts the professional grooming community at its core: Make Art.
