For the third year in a row, we signed the design of the FR|Vision booth, maintaining the solid structure of previous editions while introducing new creative solutions.
This year, the focus was on evolving triangular forms, directly inspired by the brand’s logo, for an even more cohesive and distinctive visual impact.
The booth hosted a lineup of engaging activities, including a live podcast—now a recurring and successful feature—which energized the space with dynamic content.
A project that continues to grow and express the identity of FR|Vision, year after year.
