For PAM we created a video project to relaunch the historic private label “Tesori dell’Arca”, with a captivating content series which, on Pam’s social channels, celebrates the essence of Italian cuisine.
A series that not only immediately captures the attention of viewers, but invites them to reach the sign to discover each reference and live a brand experience.
Each of the 12 videos in the series represents the rich Italian gastronomic heritage, highlighting products from different regions, from the sunny lands of Sicily to the sinuous hills of Tuscany. An immersive and emotional journey designed to lead followers to discover the story behind each product, including tradition, quality, authenticity and passion.
A visual story that came to life by wandering through the aisles of the stores and in the studio thanks to the use of cutting-edge VFX technologies, creating a food animation capable of enhancing the essence of each product and its ingredients.
