Color, play, and interaction: the MFS booth at the 2025 Salone del Risparmio was designed to surprise and engage.
We chose shades of burgundy to make the space instantly recognizable and impactful, organizing it into three main areas: a lounge corner, a welcome zone, and an engagement space.
The true star? The analog-style Wheel of Fortune, paired with an interactive software that brought the “Guess the Word” game to life — a simple, fun activity that attracted countless visitors and turned the booth into a must-stop destination.
