Clean, harmonious, and unmistakable: the booth designed for RBC BlueBay at the 2025 Salone del Risparmio tells the brand’s story through shapes, colors, and light.
We took inspiration from the curve in the logo, turning it into an architectural element that guides the entire project. Fluid lines merge with a luminous structure, dominated by white and enhanced with LED accents, creating a welcoming and radiant space.
Touches of blue and yellow, in perfect harmony with RBC BlueBay’s visual identity, complete the setup, making it elegant, cohesive, and instantly recognizable.
